Are you doing enough to secure your financial future, or could you even be waiting too long? How do you find the right balance?

Whether you enjoy planning or find yourself too busy with the things that are important to you today, these are common questions.

I’ll help you answer them, explore what’s possible, and begin taking practical steps to move forward with confidence.

That way, you can focus on living your life, reassured that your financial future is in hand.

As a financial coach I don’t sell products or manage investments. I help you make confident, informed decisions about your future.

Want to know if you’re on the right track for the future you desire?

“…the whole experience far exceeded our expectation. The service Alastair provides covers may different aspects of planning for retirement. The discussions were thought provoking and really insightful. Alastair has a welcoming and friendly style that allows you to relax and be comfortable with the process. We would absolutely recommend Alastair to anyone nearing retirement or needing financial coaching.”

Neil from Berkshire, on VouchedFor

You’re in control, but you’re not alone

You can learn to manage your own money and create a Financial Life Plan that reflects what matters to you. Meaningful Money content and Meaningful Academy courses are designed to help you do just that.

But even when you’re in control, you may want personalised support, which is where Meaningful Coaching comes in.

Financial Planning gives you greater clarity and confidence in your financial future. Whether building on what you’ve done or starting with a blank slate, we’ll work together to help you find the right balance between enjoying today and preparing for what’s ahead.

Financial Coaching is ideal if you already have a Financial Life Plan and want support in taking action, improving habits, or navigating specific decisions. It can also be a helpful starting point if you're not quite ready for full planning but want to make progress.

Financial Planning Services

Financial Coaching Services

Unsure? Complete our short questionnaire for your Financial Life Plan Assessment and the chance to book a free introductory call with Alastair

“I had my first call with Alastair this week. It went very well and was quite different to the usual calls you might have with an IFA. We discussed life goals, and aspirations, helping me focus on what I needed to do I order to be comfortable with my financial future. Alastair’s style was patient, kind and considerate. It was almost like sitting on a therapist’s couch!”

Coaching client on VouchedFor

Coaching endorsed by Pete Matthew of

I began the Meaningful Money project back in 2010 with the goal of educating and empowering as many people as possible to take control of their personal finances.

Millions of video views and podcast downloads later, Meaningful Money has become an invaluable resource for hundreds of thousands of people across the UK.

I am convinced that there is a gap between full, regulated financial advice and going it alone, a gap which can be filled by financial coaching. After all, if we are our own worst enemy, then it’s ourselves and our behaviour that we need most help with!

I am excited to work with Alastair to build a coaching and planning service that we hope will be helpful to many people.

Meet your coach, Alastair Ford

I developed an interest in personal finance over 15 years ago, started investing, and was more diligent about saving, but soon realised there was no plan or structure to it.

Pete inspired me to be more intentional about things, and I experienced the life-changing impact of having a proper financial plan and sustainable spending habits.

Since becoming accredited as a Financial Coach in 2022 I have helped hundreds of people to take control of their financial future.